DECEMBER WITH BLOOM BAR
Services: Creative Strategy + Public Relations
2019's Year of Return resulted in diasporans from all over the world traveling to Ghana for Detty December. In 2022, Bloom Bar, one of Accra's premiere venues, hosted their December with Bloom Bar, a series of events over the course of the month. Roots ran a successful PR campaign garnering local and international media and provided numerous creative consultations that helped inform strategy and direction